About Us

We are Felicity and Michael Fowler, the owners of Fairview Peony Farm, located in Cherokee, in Victoria’s beautiful Macedon Ranges.

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Our journey began in 2020, when we planted 2,200 herbaceous peony bushes across three acres of fertile soil. Since then, we’ve nurtured our farm with care and intention, and have 19 peony varieties that bloom beautifully each spring - coral, pink, white red and crimson.

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Our peony season spans 5 to 7 weeks, typically from late October to early December. Each stem is hand-harvested at the tight bud stage to ensure maximum freshness, a long vase life, and the signature elegance peonies are known for.

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As a small, hands-on operation, we manage every part of the process — from planting and picking to packing and peony delivery. We use sustainable farming practices, and our flowers are delivered fresh twice a week during the season.

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We’re proud to supply premium locally grown peonies to select Melbourne florists and events with a focus on high quality service delivering premium peonies.

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Whether you’re here to explore our story, follow our growing season, or place an order, we’re so glad you found us.

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Get in touch — we’d love to hear from you.